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The purpose of this paper is to demonstrate that management decision making and corporate strategy must start by questioning all prior assumptions and arguments, while focusing on simple fundamental truths.

The paper examines fundamental principles practiced by foreign‐owned transplants (e.g., Honda, Toyota, and Nissan) that have entered the automotive marketplace in the latter half of the twentieth century. They use lean production methods, while traditional industry players utilize mass production methods. The authors refer to these two production methods as “The Toyota Way” and “The Traditional Way.” Comparative analysis is conducted to identify and contrast key differences, which are examined using root cause analysis.

The paper finds that problems facing US industry could have been prevented, if companies had taken the time, and made the effort to fully understand the root causes.

Managers learn that it is beneficial to take time to properly identify and understand the root cause of any problem, no matter how large or small the problem may seem.

By turning 14 principles of lean management upside down the point is made in the paper is that one must start out questioning everything. Even changing something as simple as the order of principals examined could force a very different look at the situation. A summary of root cause analysis suggests a simple answer to the seemingly complex question: “If everyone knows what the problems are, then why isn't anyone fixing them?”

THE Engineering, Marine, Welding and Nuclear Energy Exhibition opens at Olympia on April 16th and runs until April 30. It is open from 10 a.m. to 6 p.m. each day (except Sundays), with the exception of April 27th, 28th, and 29th, when it remains open until 8 p.m. Price of admission is 3s. There are well over 500 stands and of these between 60 and 70 are showing products that should be of interest to most readers of Scientific Lubrication, since they concern some type of lubrication equipment. Amongst these are the following, and the illustrations reproduced here concern items which will be exhibited on the stands. Items in bold type describe new products or products being exhibited for the first time.

IF I am to cover the development of the Ju 86 wing in this short paper, it will be obvious that I shall not be able to touch upon all the aerodynamic problems encountered. Thus I shall deal particularly with the modern problem of lateral stability about the longitudinal axis, or “wing‐dropping.”

WE do not need to be reminded of the increasing importance of the electrical system in the modern aeroplane, either from the point of view of efficient operation of the aircraft or from the point of view of reliability and safety.

Under this heading are published regularly abstracts of all Reports and Memoranda of the Aeronautical Research Council, Reports and Technical Memoranda of the United States National Advisory Committee for Aeronautics and publications of other similar Research Bodies as issued.

Under this heading are published regularly abstracts of all Reports and Memoranda of the Aeronautical Research Council, Reports and Technical Memoranda of the United States National Advisory Committee for Aeronautics and publications of other similar Research Bodies as issued.

THESE notes are concerned with the lateral vibration of the rotor and the influence that other machine components have on that vibration. When investigating the dynamical behaviour of a turbo‐machine, the following elements are typically of interest:

THE fourth of the Aircraft Production Conferences organized by the Southern Section of the Institution of Production Engineers was again held at Southampton University. The theme this year was ‘Speeding Aircraft Production’. At this conference the inaugural Lord Sempill Paper was given by Sir Roy Fedden. This, and the other papers are summarized below, together with a fairly full report of the discussion on each paper.

Wolverhampton based Ferro (Great Britain) Ltd has acquired Macpherson Drynamels Ltd—one of Europe's largest powder coating manufacturing facilities — in a multi‐million pound, unspecified, deal.

In this paper, Fantasy Sports (Hereafter FS) is conceptually classified as a concept of gamification for professional sport leagues. From a sporting perspective, FS is often criticized because such online activities may be at the expense of physical activities. Otherwise, gamification can ultimately lead to economic advantages for sport leagues. To further empirically analyse this supposed juxtaposition, an empirical study is presented.

In the empirical study, participation and non-participation in a sport league-related FS league are analysed and the study uses a divided sample (N = 319) for a one-factor Welch-ANOVA. FS effects on sport practice (engaging in doing sport) and usage (engaging with sport) of FS players as well as on gaining and retaining fans are investigated.

Results demonstrate that participating in gamified FS experiences increases sport usage while not harming general sport practice. Furthermore, FS participation increases consumption capital as well as sport fans' loyalty and word of mouth (WOM) towards the league brand. Building on the results, league brands should foster gamified FS applications to retain their fan base and acquire new fans.

The authors’ theoretical contribution indicates the importance of FS as a gamified application and essential marketing tool for professional sport leagues. By introducing the terms sport practice and usage, the authors bridge the traditional logic of sport consumption with innovative approaches around engagement in and with sports. The results refute the prejudice that FS leads to less physical activity due to time substitution or displacement.